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Do you find creating Summer outfits a challenge?

Do you feel less confident in your outfits during the Summer?Save


You are not alone.


It’s easy to feel overwhelmed by the endless rails on the high street and online when you are short of time and some of these words and phrases may sound familiar:

  • You feel frustrated at not being able to find smart, flattering and comfortable clothes.
  • You feel less confident when wearing lighter or less clothes when trying to stay cool.
  • You worry about looking like “mutton dressed as lamb” or “mumsy”
  • You own lots of summer clothes for holiday and struggle to wear them in the UK.

These are common problems, and the good news is they can be easily solved with a bit of patience and support.

We all love a bit of sunshine, however the thought of wearing less clothes can sometimes be paired with less confidence. Many women find dressing stylishly in the heat and ever changing temperature a challenge.

If you feel exposed in the summer because you cannot hide behind winter layers or opaque tights, you probably do not own a summer wardrobe that excites you and you enjoy wearing.

Our 30 day ‘How to Build a Summer Wardrobe’ challenge is all about helping you find some summer staples you truly love, save time and money when shopping and re-ignite your existing clothes to make you look and feel amazing!


I am Lindsay Punch, Personal Stylist & Image Consultant.

I have lived and breathed the fashion industry since 2001, and I know a thing or two about helping women feel fantastic. I’ve had the joy of working with designers like Gucci, Prada, Chanel, Balenciaga and Louis Vuitton whilst at Harrods, trained teams of personal shoppers and travelled Europe with Ralph Lauren. From shop windows, to private clients, to ‘papped’ celebs, I’ve dressed a very long list of wonderful clients. I’ll be available to offer a guiding hand for as much or as little as you need me.

Join a Supportive Style Community


You’ll join a private, amazingly supportive and uplifting group of women who will guide, inspire and encourage you. Plus Lindsay Punch, your Professional Personal Stylist, will be at your fingertips at a touch of a button. You can ask and share whatever feels comfortable to you. The camaraderie from the group is all part of the experience in helping you to step outside of your comfort zone and boost confidence. No more scrolling through on-line shops, Instagram or Pinterest trying to find the perfect look, there will be plenty of style advice, inspiration and ‘where to shop’ tips for all ages, shapes and size. When you join the Style Challenge Facebook group, you’ll be welcomed and guided daily through the challenge on what to wear, outfit inspiration and LIVE Q&A sessions. You can dip in and out as much as you like to fit around your busy schedule.

Your 30 Day Style Challenge will benefit you by:


  • Saving you time deciding what to wear and getting dressed for any occasion each day
  • Streamlining your clothes to create a wardrobe you love and enjoy wearing, all of it, not just the 20% you currently wear!
  • Helping you to feel more polished and confident when you step in any room
  • Saving you money when shopping by avoiding expensive mistakes. Previous 30 day challengers estimated they’ve wasted £200 to £2000 on unworn clothes prior to the 30 day challenge.

Here is what you will receive:



1. An Introductory email with all the details will be sent to you on Wednesday 30th May.
2. Exclusive access to a private Facebook Group where you can interact with your Personal Stylist Lindsay Punch and the other 30 day challengers, get feedback, seek advice, ask any questions that you have and feel part of an amazing tribe of women.
3. A Wardrobe essentials checklist, to help you recognise where there may be gaps in your summer wardrobe.
4. 30 days of outfit prompts starting from 1st June, with inspiration and images for all ages, shapes and sizes.
5. Two LIVE Q&A Sessions with your personal Stylist Lindsay Punch where you can ask all of your style questions. You can post questions prior to the LIVE in case you are unable to join.
6. Tips throughout the 30 days on how to streamline and clear out your clothes.
7. An exclusive 10% Discount on any of Lindsay Punch’s 1-2-1 Style Sessions, Valid until the end of September 2018.

To get the most out of it you’ll engage with the other ladies, try new things and step out of your comfort zone.

However, feel safe in the knowledge that you will end up with a wardrobe you enjoy wearing, save time and money when shopping and feel super confident this summer!

How much will it cost?

Less than £1 per day to have a personal stylist at your fingertips!

Do you have any questions?


When does the style challenge start?

It officially starts from 1st to 30th June, however you will have access to the group and information from 29th May.

How long do I have access to the Facebook group?

From the day you purchase your place on the ‘How to Build a Summer Wardrobe’ group until the end of July.

What if I want to cancel and get a refund?

If you have not yet joined the Facebook group, you are entitled to a full refund. Once you have access to the Facebook Group and have received the 30 day style prompts there are no refunds.

Can I share the information in the group with my friends or on other social media channels?

This is a private group, and all challengers need to purchase a place on this group at a cost of £29. Lindsay Punch respects all challengers privacy. Any Confidential Information shared by Lindsay Punch or any challenger within the Facebook group belongs solely and exclusively to the party who discloses it. Parties agree not to disclose, reveal or make use of any Confidential Information in any kind of communication. Material shared to Challengers in the Facebook group or via email in the 30 day challenge is proprietary, copyrighted and developed solely and specifically for Lindsay Punch Styling. All style materials created and shared in the group are for personal use in the 30 day Challenge only. Any disclosure, reproduction, sharing and sale by any challenger to a third party is strictly prohibited. Anyone found to be sharing content outside of the private Facebook group will be removed and not issued a refund.

Can I start the challenge after 1st June?

Yes, you can start the challenge on any date after the 1st June however you will still need to pay the full £29.

Can I start the challenge after 1st June?

Yes, you can start the challenge on any date after the 1st June however you will still need to pay the full £29.

How much time do I need to invest?

It is up to you how much you time you want to commit to the challenge. You may need 5 minutes a day looking at the daily outfit prompts and getting dressed! You are encouraged to share a photo of your daily look and engage with the other ladies, which should take a maximum of 5-10 minutes. You are also welcome to watch and participate from afar and not post anything, however the more you put in, the more you will get out of it.

How is the content delivered?

There will be checklists, photos, videos and you can access the Facebook Group. All content shared in the group or via email in the form of checklists, style tips, images and videos is copyrighted and is the property of Lindsay Punch.

What if I am unhappy with the challenge?

We would never want you to be unhappy. Lindsay Punch is committed to providing all challengers with a positive on-line experience. If you have any concerns or complaints please email Lindsay Punch If you have not yet joined the Facebook group you will be issued a full refund. If you have already joined and completed one week of the challenge and have actively engaged with the group your case will be considered for a refund. Please note a deduction of £1 per day whilst you are a member of the group will be taken from the £29 fee.

Here’s what challengers who joined the last 30 day style challenge had to say about this group:Save


“It was a thoroughly enjoyable experience and with Lindsay’s pre-challenge guidance, daily prompts for ‘what to wear’ and regular style inspiration, the challenge really helped me comb through my wardrobe, put together more inspired outfits, and identify where I have gaps. I found the daily pics from the other participants really useful and feedback from the group made the experience truly interactive. Highly recommend Lindsay’s wardrobe challenges.”

Carol, Devon

“Thank you Lindsay and everyone for fuelling a fantastic start to the year. Like another lady (or two) taking part, this has really got me out of my postbaby clothing lull. I’m sorry to have missed the final week: I cracked my phone screen (hopefully not related to all the selfies!!) so was out of the running. I’m going to do the last week in my own time and then use my new capsule until Springtime. Hope to meet you all again for another challenge soon! X”

Sarah, Essex

“Lindsay Punch i know we’re not quite half way through yet but i have to say a HUGE thank you for coming up with this challenge. It has made what is normally a boring January into a fun & engaging one & has MADE me make an effort with my wardrobe even when working from home. I’m loving the different daily items seeing what everyone is wearing as well as challenging my own comfort range & finding out i actually like things i thought i didn’t & they actually suit me! The support from the ladies in this group is amazing too with zero negativity & lots of encouragement instead. So refreshing & empowering & has really helped with my own confidence a lot. I’ve watched the page grow as we have all shared the Punch love with friends & family but i definitely appreciate your time & effort whilst knowing you are a full time working mummy & wife. I have loved your ‘Shape & Style’ as well as ‘Colour & Style’ workshops & looking forward to my make up session. Sorry for the long (& a bit gushy) post but just wanted to let you know that you have, quite literally, made a difference in my life & i appreciate that & you”

Yvonne, Somerset

“I’m really sad it’s the last day of the challenge. It has been an amazing month with a fab group of ladies all supporting each other positively and helping with suggestions. I’ll really miss it. It’s so refreshing to be part of a group with no negativity! Thank you ladies and a massive thank you to Lindsay, my eyes have been opened to a whole new wardrobe and how things go together. Really looking forward to having a challenge in the summer ”

Claire, Dorset

“Loving the 30 day capsule wardrobe challenge. I was definitely in a bit of a clothing rut always just opting for jeans and a top to throw on. I’m now mixing and matching, wearing my jewellery and have worn more make-up in Jan than I probably did all of last year. I’m feeling refreshed and inspired to choose more colour, print and interesting detailing when I shop having seen all the fab outfits that the other ladies are putting together. A great challenge for January. ”

Cheryl, Somerset

“This challenge has made me think about what I wear, rather than reaching for my jeans every day, not save things for best, to be more experimental with colour and accessories and to ditch the unworn and the unsures. Thanks Lindsay Punch”

Rebecca, Dorset

“Really enjoyed getting out of my post-baby rut and dusting off a few old things and treating myself to a couple of new things (including the fox dress I’m wearing again today). Lovely to see others’ journeys too. My tweaked capsule is all ready for February!”

Caroline, Oxfordshire

“I had a one to one session with Lindsay last year resulting in a mass clear out of unworn/ill fitting/tired clothes, and resulting in my fabulous capsule wardrobe and an abundance of outfit combinations. I’d wanted to have this done for years but for various reasons hadn’t, but primarily because I was always waiting to get to ‘my target weight’! Since my session I haven’t lost a huge amount of weight but I have grown to love who I am more and be confident in the clothes I wear, something I thought would only happen when the scales gave me that ‘perfect’ number! So to anyone thinking of attending a class run by Lindsay or even having a one to one session, do it now! Don’t wait until you’ve reached that goal because loving who you are now for the way you are is by far more important! Thank you so much Lindsay for creating this challenge, and thank you ladies for making this group such an enjoyable, safe and encouraging one to be part of. Xxx”

Natalie, Somerset

“I took part in her 30 Day Capsule Wardrobe Challenge in January. Lindsay set a theme for each day in January (wear stripes, try a scarf, denim, monochrome etc) and encouraged the group to try a new look each day. This was a warm and friendly group of women some, but not all, posted photos of what they were wearing each day. As the month went on we all got more confident about asking for opinions, maybe pushing ourselves out of our comfort zones and trying different combinations. For me, the 30 Day Challenge helped me to get rid of clothes that I knew I didn’t really like and honed the style I was searching for but it also showed me how to experiment with clothes and accessories I wouldn’t have tried before. It’s thanks to this challenge that jackets are a key item in my wardrobe, that I realise almond and pointy toed shoes are more flattering, and that I’m now in love with leopard print! In case you’re wondering, we didn’t all look like clones. This challenge works precisely because it encourages your own style whether that’s classic, boho or sporty or just wearing what you love. Or it helps you to find your own style identity if you don’t already know it or feel you’ve lost your way. The group was packed with good advice, support from other members and I have even made good friends through it too! I’ve also attended two of Lindsay’s workshops which are fun as I’ve meet lovely people and informative because I learn new things every time. Summer Dressing is not easy for me so I am really looking forward to Lindsay’s June challenge. I wonder what I will learn?!”

Kate, Dorset